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Understanding Preneed

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Members: $ 65.00
Non-Members: $ 80.00

4 CE Hours

This online course discusses some of the benefits of preneed, preneed hiring, including what to look for in a candidate, the preneed sales process, creating a preneed budget, incorporating preneed into an existing funeral home business, the areas to look for when determining the best funding vehicle, and, most importantly, how to best serve the firm's community of families. Ideas for helping the firm promote preneed are also examined.

Continuing Education Information

This course is currently approved for 4 CE hours by APFSP and most state licensing boards.

State Exceptions

Check with your state board for approval status.


ElkinsSuzanne Turkiewicz Elkins, MBA

Owner and developer of Pre-Smart, Suzanne Turkiewicz Elkins, has over 13 years of extensive experience in direct death care sales to families, preneed management, multi-location management and product development, having represented the largest funeral funding company in the U.S.

She received her bachelor's degree from the University of Cincinnati and her MBA in Business Administration - Marketing and Finance from Xavier University, also located in Cincinnati, Ohio.

Suzanne has developed and implemented numerous customized CRM (customer relationship management) programs for the death care industry, the insurance industry, and other sales and marketing organizations. Her expertise in customer relationship management helps her clients increase sales through the use of niche marketing, continuous improvement, and sales accountability.

She has extensive knowledge in the preneed sales process, preneed training, and preneed sales management. Pre-Smart, Inc. was developed out of the need to economically market to a community, increase preneed sales through referrals, decrease cancellations, increase the information given to owners and stockholders, and increase profitability.

*State CE approval varies. All NFDA online courses are approved for continuing education by the Academy of Professional Funeral Service Practice (APFSP) and most state licensing boards. Contact your state licensing board or NFDA for specific state CE information.

The fact that NFDA presents this educational material does not denote that NFDA endorses, recommends or supports the opinions expressed by the presenter or author. The content presented is informational only. For specific legal or compliance advice contact your firm's legal counsel. NFDA does not warrant the accuracy of any of the information presented, and NFDA shall not be liable for the actions or inactions of funeral establishment owners, managers or employees in respect to the information presented in this educational product.