Deathcare Marketing: 25 FAQs
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6 CE Hours
This online course discusses and recommends best practices in response to 25 frequently asked marketing questions posed by funeral service business professionals. Topics and challenges covered include ownership, naming, and facility issues, as well as consumer issues, the changing retail environment, sales and profits, branding, advertising, cremation and cemeteries, and the future of funeral service, in an easy to follow Q&A format. Course includes research findings, specific chapter summaries, and funeral business case studies.
Continuing Education Information
This course is currently approved for 6 CE hours by APFSP and most state licensing boards.
Check with your state board for approval status.
Glenn H. Gould, III, M.S.
As CEO of MKJ Marketing, Glenn H. Gould, III, assists funeral homes and death care industry vendors in establishing marketing and advertising plans. He is recognized for his market research services, having conducted over 700 positioning and prospective trade area studies throughout the U.S. and Canada. In addition to quantitative research studies for funeral homes and cemeteries, Glenn has moderated one-on-one interviews, focus groups, and test panels for Wilbert, Inc., Woodlawn Cemetery, Aurora Casket Company, Fortiss/Stewart Enterprises, the Funeral Service Foundation, Columbian Financial Group, and Keystone Group Holdings.
Glenn's work experience includes executive positions with Bausch & Lomb, General Mills, and the Batesville Casket Division of Hillenbrand Industries. He has consulted to life insurance companies relative to the development of preneed insurance products.
Glenn is a recognized speaker and his articles appear regularly in funeral service publications. His two books, "Deathcare Marketing, 25 FAQ's" and "Funeral Home Marketing-Moving The Bottom Line," have sold thousands of copies, and are in use in mortuary colleges nationally.
Glenn has testified in multiple civil suits between funeral homes as an expert witness, served on the Board of Directors of the Pittsburgh Institute of Mortuary Science and instructed the Small Business Class for the St. Petersburg College, School of Mortuary Sciences.
*State CE approval varies. All NFDA online courses are approved for continuing education by the Academy of Professional Funeral Service Practice (APFSP) and most state licensing boards. Contact your state licensing board or NFDA for specific state CE information.
The fact that NFDA presents this educational material does not denote that NFDA endorses, recommends or supports the opinions expressed by the presenter or author. The content presented is informational only. For specific legal or compliance advice contact your firm's legal counsel. NFDA does not warrant the accuracy of any of the information presented, and NFDA shall not be liable for the actions or inactions of funeral establishment owners, managers or employees in respect to the information presented in this educational product.